Twitter as an Organizational Mechanism in Professional Sport - Example of EuroLeague Players Syndical Organizing

Todorović, Marija and Matijević, Branka (2021) Twitter as an Organizational Mechanism in Professional Sport - Example of EuroLeague Players Syndical Organizing. In: Proceedings : 9th International Scientific Conference on Kinesiology, Opatija, Croatia, September 15–19, 2021. University of Zagreb, Faculty of Kinesiology, Zagreb, pp. 538-541. ISBN 978-953-317-065-7

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Abstract

With their rapid growth rates over the last few decades, Information and Communication Technology became integrated in almost every aspect of our social life. Technological and social structure of digital platforms enables gathering social capital through social networking. With no space and time limitations, Internet communication increases the development of online platforms for social networking. For users, this type of platform represents universal communication tool for keeping old contacts and getting new ones. This paper aims to understand digital communication among EuroLeague basketball players, which led to their self-organizing into the union of professional basketball players EuroLeague Players Association (ELPA). We applied qualitative content analysis on Twitter communication. Confirmed as strongest virtual organizational mechanism, in this case, Twitter also happened to be a unique virtual network for self-organizing in the sports area.

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