In Search for Meaning? Modelling Generation Z Spiritual Travel Motivation Scale — The Case of Serbia

Stojsavljević, Rastislav and Vujičić, Miroslav D. and Stankov, Uglješa and Stamenković, Igor and Masliković, Dejan and Carmer, Adam B. and Polić, Darko and Mujkić, Dino and Bajić, Marko (2023) In Search for Meaning? Modelling Generation Z Spiritual Travel Motivation Scale — The Case of Serbia. Sustainability, 15 (6). pp. 1-13. ISSN 2071-1050

[img] Text
sustainability- Д.Масликовић.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (293kB)


Spiritual travel is increasingly viewed as an asset for the development of sustainable tourism. A great deal of research has been conducted on travel motivation to comprehend spiritually-motivated travel, but less is known about Generation Z’s travel motivation. This subject is relevant since Generation Z will represent the travel market of the future. Therefore, managers of spiritually-themed locations must understand the characteristics of their prospective visitors (Generation Z) in order to create more comprehensive tourism offerings. We use exploratory and confirmatory factor analysis to validate the scale and inferential statistics to analyse the data regarding the main socio-demographic characteristics. Spiritual and Canonical Experiences, Escapism, Ascetic Life, and Social Interactions, Natural and Cultural Values, Religious Events, and Active Participation were identified as the main dimensions in this study. In our conclusion, the ramifications of the findings for destination management and marketing are examined.

Item Type: Article
Uncontrolled Keywords: travel motivation, spiritual travel, Generation Z, sustainability, Serbia
Institutional centre: Centre for sociological research and anthropological research
Depositing User: D. Arsenijević
Date Deposited: 24 Mar 2023 09:04
Last Modified: 03 Jul 2023 19:50

Actions (login required)

View Item View Item