Vujović, Slavoljub and Macura, Rajko and Vujić, Nenad (2015) Effect of advertisement on the purchase of consumer goods use of banking services in tourist destinations. In: 2nd International Conference: "Higher education in function of development of tourism in Serbia and Western Balkans". High Business-Technical School, Užice, pp. 169-175.
Full text not available from this repository.Abstract
Given that tourism demand driving factor of tourism that implies spending inevitably generated as a result of fundamental factors-free time and free resources, and that in addition to tourists as consumers in tourist destinations locals consumer, defined the starting hypothesis that advertising messages have leading influence on purchases of consumer goods in a specific destination. The aim of the authors of the paper is to examine the justification of defined research hypotheses, so that, according to the defined purpose of the research has dominated theoretical elaboration of the research results. During the research, processing and analysis of the results of the work we were used the following methods: Likert Scale, T-test, ANOVA, Pearson correlation coefficient, logistic regression and multiple regression. Key words: advertising, customers, consumption.
| Item Type: | Book Section |
|---|---|
| Institutional centre: | Centre for economic research |
| Depositing User: | Srđan Jurlina |
| Date Deposited: | 19 Nov 2023 09:29 |
| Last Modified: | 19 Nov 2023 09:29 |
| URI: | http://iriss.idn.org.rs/id/eprint/1584 |
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