International marketing and human resources promotion

Maksimović, Marijana (2018) International marketing and human resources promotion. Marketing: Macedonian International Journal of Marketing (7). pp. 91-96. ISSN 1857-9787

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Economics has become multinational, and international marketing brings together different cultures, values, knowledge, attitudes about work and life. For a long time in history, there has been an interest in man through religious and sociological terms, and today is the study of man through industrial and economic relations. There is knowledge about international marketing and human resources management both current and unavoidable. Otherwise, globalization itself is complex and requires customization. It has gone through several phases, and in this last third phase, it has the most developed production and trade, an increasing number of multinational companies and human resources in large settlements. Therefore, international marketing and international business today represent important elements of improving the business of companies, national markets and economies.

Item Type: Article
Uncontrolled Keywords: international marketing, human resources, globalization, promotion, culture
Institutional centre: Centre for economic research
Depositing User: Vesna Jovanović
Date Deposited: 19 Jun 2019 12:45
Last Modified: 19 Jun 2019 12:45

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