Unlocking potential: geographical branding as a possible factor of revitalization of Serbian villages – a case study of the Visok microregion

Radivojević, Aleksandar and Marković, Rastko and Marković, Ksenija and Langović, Ana and Marijnović, Miloš and Stojilković, Filip and Filipović, Ivan and Lukić, Tin (2024) Unlocking potential: geographical branding as a possible factor of revitalization of Serbian villages – a case study of the Visok microregion. Economics of Agriculture, 71 (2). pp. 551-568. ISSN 0352-3462 (Printed) 2334-8453 (Online)

Text Unlocking potential_geographical branding as a possible factor of revitalisation of Serbian villages-case Visok.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (574kB)

Abstract

The objective of this paper is to emphasize, branding as one of the possible ways to take concrete steps towards reaffirming the local values and traditional knowledge of rural populations in Serbia. Based on information gathered in the field, as well as from existing literature sources, the main goal of this study is to promote products from the Visok microregion

Actions (login required)

View Item