ARTIFICIAL INTELLIGENCE IN THE SERVICE OF CULTURAL HERITAGE: ENHANCING PROTECTION AND MUSEUM INFORMATION SYSTEMS

Masliković, Dejan and Vulikić, Natalija (2025) ARTIFICIAL INTELLIGENCE IN THE SERVICE OF CULTURAL HERITAGE: ENHANCING PROTECTION AND MUSEUM INFORMATION SYSTEMS. In: SOCIAL ASPECTS OF THE APPLICATION OF ARTIFICIAL INTELLIGENCE AND TRANSHUMANISM. Institute for SOCIAL Science, Belgrade, p. 16. ISBN 978-86-7093-290-6

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Abstract

The application of Artificial Intelligence (AI) in the cultural heritage sector offers transformative opportunities for the protection, preservation, and accessibility of historical and artistic assets. As institutions face increasing challenges related to conservation, digitization, and public engagement, AI technologies provide new solutions that extend beyond traditional practices. This paper explores the role of AI in supporting cultural heritage, with a particular focus on two core areas: (1) the protection and documentation of tangible and intangible heritage, and (2) the development and maintenance of advanced information systems in museums. AI tools are already being implemented to detect deterioration in historical artefacts, predict structural damage in heritage buildings, and monitor environmental risks. Machine learning algorithms can assist in identifying at-risk sites through satellite imagery, while computer vision helps analysing damage patterns or reconstructing missing pieces of ancient objects. Simultaneously, AI-driven systems are reshaping how museums catalogue, interpret, and disseminate knowledge. By automating metadata generation, natural language processing, and object recognition, museums can more efficiently manage their collections and offer enriched user experiences through chatbots, virtual assistants, and personalized digital tours. This paper also addresses the social aspects and ethical implications of applying AI in cultural institutions. While AI contributes to the democratization of access to heritage, it raises critical concerns about data ownership, authenticity, and the representation of diverse narratives. Through interdisciplinary case studies and analysis of ongoing projects, we evaluate best practices and provide recommendations for the responsible integration of AI in the cultural heritage sector. The aim is to highlight how technology, when aligned with human-centreed values and professional standards, can foster resilience, sustainability, and innovation in the protection of cultural heritage.

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