Minić, Aleksandra and Al Namaany, Ahmed Mohamed and Al Namaany, Khubayb Ahmed and Filipović, Sanja (2025) Towards Developing Sustainability-Driven Strategic Framework in ICT SMEs in Oman: Case Study. In: AI and IoT: Driving Business Success and Sustainability in the Digital Age. Springer.
Full text not available from this repository. (Request a copy)Abstract
ICT SMEs in emerging economies encounter a range of systemic challenges that affect growth. Some of these include inadequate leadership, insufficient market research and vulnerability to external factors. Despite their potential to be the drivers of economic growth in developing countries, small and medium ICT companies challenges in integrating sustainable development into their strategies. This paper proposes a strategic framework that integrates sustainability-driven practices: the Triple Bottom Line (TBL) and the United Nations Sustainable Development Goals (SDGs). By embedding sustainable leadership, stakeholder engagement, non-financial reporting and continuous innovation into core business strategies, ICT SMEs can simultaneously achieve operational efficiency, financial stability, and societal impact. Through a case study of an ICT SME in Oman, the paper demonstrates how adopting these sustainable practices enhances resilience and competitiveness in rapidly changing markets. The paper concludes by recommending future research to validate this framework across more SMEs, offering pathways for broader application.
| Item Type: | Book Section |
|---|---|
| Institutional centre: | Centre for economic research |
| Depositing User: | D. Arsenijević |
| Date Deposited: | 29 Sep 2025 11:59 |
| Last Modified: | 29 Sep 2025 11:59 |
| URI: | http://iriss.idn.org.rs/id/eprint/2794 |
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