From Pilgrimage to a Tourism Product: Religious Tourism and Capitalism in Contemporary Society.

Stanić Jovanović, Sara and Vujović, Slavoljub and Šolević, Milorad (2026) From Pilgrimage to a Tourism Product: Religious Tourism and Capitalism in Contemporary Society. In: Religion and Capitalism in a Global Society: Values, Identities, and Politics. Institute of Social Sciences, Belgrade, pp. 40-41. ISBN 978-86-7093-295-1

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Abstract

A complex social phenomenon that integrates religious, cultural, and identity dimensions, pilgrimage represents a religious practice of traveling to a sacred place, motivated by faith, spiritual needs, and the desire for transformation, whether personal or collective. This symbolic and often physical act of approaching the sacred, through spiritual purification, entails visiting a holy site, pursuing a spiritual goal, and engaging in a shared experience, most often mediated through ritual travel. Contemporary changes in the tourism market indicate that the concept of pilgrimage is evolving and expanding beyond a strictly religious framework, and it is precisely this transformation that forms the basis for the development of religious tourism, where traditional pilgrimage intertwines with tourism practices and the principles of a market economy

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