Achieve competitive advantages of vertical mergers and diversification

Zvezdanović, Milan and Zvezdanović, Jelena and Prokopović, Živojin B. (2013) Achieve competitive advantages of vertical mergers and diversification. Ekonomika, 59 (4). pp. 139-147. ISSN 0350-137X eISSN 2334-9190

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Achieving competitive advantage is a primary goal for the most companies. The logic of the market has been changed and has caused that the most important sources of competitive advantage (even at the level of a country) must be actively and permanently seek and use as opposed to 'playing the card of' low-cost on the basis of cheap labor or raw materials. Creating and maintaining a competitive advantage means that the company achieves favorable operating results in relation to other participants in the economic operations. If a company wants to grow, it must inevitably seek new opportunities for growth. Diversification, however, on the other hand, as an alternative strategy aimed at expanding production program and, as the 'entry' of the company into new industry and new market, represents the subject of attention in the economic theory and practice.

Item Type: Article
Uncontrolled Keywords: diversification, vertical integration, economy of scope, competitive advantage, diversifikacija; vertikalna integracija; ekonomija širine; konkurentska prednost.
Institutional centre: Centre for economic research
Depositing User: Vesna Jovanović
Date Deposited: 26 Mar 2022 21:50
Last Modified: 26 Mar 2022 21:50

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