Apitourism in the context of the economic dimension and opportunities for sustainable agribusiness

Stanić Jovanović, Sara and Mladenović, Mića and Knežević, Jasmina and Miletović, Nevena (2025) Apitourism in the context of the economic dimension and opportunities for sustainable agribusiness. In: GREEN TRANSFORMATION OF AGRIBUSINESS: INNOVATION AS THE KEY TO SUSTAINABLE AGRICULTURE - PROCEEDINGS. Kraljevo: Association science and business center "WORLD", Belgrade: Institut for plant protection and environmentute for, Kopaonik, pp. 239-248. ISBN 978-86-80510-15-6

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Abstract

Apitourism represents a specific form of tourism that can be classified as an innovative segment of rural, that is, agritourism. Its accelerated development on the tourism market has emerged over the past decade through the integration of beekeeping with tourism services, thereby creating additional economic value for agricultural holdings. In this context, this paper analyzes apitourism from the perspective of its economic dimension and the opportunities it offers for sustainable agribusiness, with particular emphasis on income diversification, the preservation of rural communities, and the promotion of the sustainable use of natural resources. By considering not only economic but also social and environmental aspects, the paper highlights the significant potential of apitourism to contribute to local development, stimulate employment-especially among economically vulnerable groups in rural areas-and promote environmentally friendly practices, including the enhancement of the competitiveness of agritourism products and the long-term sustainability of agribusiness

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