Green economy and human resource management: myths and realities of green jobs

Maksimović, Marijana and Zvezdanović Lobanova, Jelena (2023) Green economy and human resource management: myths and realities of green jobs. In: Challenges of modern economy and society through the prism of green economy and sustainable development. University business academy in Novi Sad, Fakulta managementu Univerzita Komenskeho, Novi Sad, pp. 11-23. ISBN 978-86-81506-23-3

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Abstract

The green economy is set up so that it can harmonize economic principles with ecological principles and its role and at the same time, its goal is to support sustainable development in accordance with the protection of nature and biodiversity. This concept puts an end to uncontrolled exploitation of natural raw materials. The emphasis is on green sectors, i.e.to those sectors that support the given goal, and they are expected to create new jobs. The transition to this type of economy requires new investments, the introduction of more expensive ecological production methods and procedures, and there is a need to manage human resources in such a way that they can attract people to those sectors that are ecologically sustainable. Such places are called green jobs and the jobs are called "green jobs". In this way, companies get new markets and new development opportunities, while at the same time care is taken to preserve nature and energy supplies. The green economic concept introduces the principle of rationality into production, and human resources in this concept experience a transformation from "being a cheap resource" to becoming a "trained, professional and well-paid workforce". However, the transition to a green economy requires a new way of organizing social protection, as well as paid and unpaid workers, as well as the stabilization of flexible forms of work

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