Towards a conceptual framework of sustainable food consumption

Rajić, Tamara and Nikolić, Ivan (2022) Towards a conceptual framework of sustainable food consumption. In: Sustainable Recovery in Post-Pandemic Era: Green Economy Challenges. Institute for Sociological, Political and Juridical Research, “Ss. Cyril and Methodius”University in Skopje, North Macedonia, Skopje, pp. 175-189. ISBN 978-9989-633-61-4

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Abstract

This paper deals with one aspect of sustainable food consumption, i.e. consumption of locally grown and produced food. Review of literature indicates that locally produced food has positive impact on the environment and positive effects on local economy. The outbreak of Covid-19 pandemic has caused logistics disruptions in global food supply chains, affecting food prices and availability in retail stores. In light of these obstacles, consumption of locally produced food has been recognized as a measure to combat eventual future disasters. Building upon the Theory of planned behavior (TPB) and systematic review of literature on consumers’ motives to purchase sustainable food, published between 2000 and 2021, this study proposes a conceptual model of the determinants of consumer behavioral intentions towards locally grown and produced food. Implications of the study are discussed and limitations and future research directions are noted.

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