INTRODUCTION Old Economic Concepts in New Times

Maksimović, Marijana and Rohrbach, Wolfgang (2024) INTRODUCTION Old Economic Concepts in New Times. In: The Geo-Economic Landscape: A Market and Social Approach. Belgrade: Institute of Social Sciences Krems: University for Continuing Education Krems, Danube University Krems, Belgrade, pp. 18-25. ISBN 978-86-7093-283-8

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Abstract

The geoeconomic approach to the study of current economic problems represents a great challenge for researchers around the world. Geoeconomics is not a new concept, but placed in the time and environment of the 21st century, it seems to be new, because it follows the changes in the field of exploration and the circumstances that occur in the economy. When the post-Cold War period began, geopolitical and geoeconomic tensions appeared, along with terrorism, new conflicts, weapons created through new technologies, and fear of nuclear war. It seems that the desire for peace and social cohesion has been put on the back burner (Svetličič, 2022). In today’s world full of changes, the uncertainty of business and the uncertainty of survival in the market seem to have become more pronounced than ever before, in the history of international economic relations. The real challenge is to identify geo-economic changes, but it is even more difficult to show the possibility and need for adaptation, as well as to implement those changes in national economies and companies. Social sciences have always had a role to follow any other kind of changes, to explain them and to enable their implementation in economics, law, sociology or political science. Therefore, there is not a single transformation, technological, informative, or biomedical, without social transformation.

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