Development of Special Forms of Tourism with the Aim to Revitalize the Rural Area of Pljevlja Municipality

Stanić Jovanović, Sara and Vuković, Dragana and Miletović, Nevena (2024) Development of Special Forms of Tourism with the Aim to Revitalize the Rural Area of Pljevlja Municipality. In: Proceedings / IV international scientific conference Sustainable agriculture and rural development. Institute of Agricultural Economics, Belgrade, pp. 511-521. ISBN 978-86-6269-134-7

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Abstract

The municipality of Pljevlja is the third largest municipality in the northern part of Montenegro. The administrative center of the municipality is the town of Pljevlja, which is one of the highest settlements in Montenegro. The southwestern part of the municipality of Pljevlja is partially located on the territory of the Durmitor National Park. The proximity of the route E-763 (Belgrade-South Adriatic) stands out as a special advantage of the municipality’s location, in the form of opportunities for transit tourists on the way to the Montenegrian coast, and especially for those who want to avoid the dangerous section of the road through the Morača Canyon and use an alternative sea direction Pljevlja-Žabljak-Nikšić-Boka Kotorska. From the image aspect, and based on natural resources and anthropogenic values, the municipality of Pljevlja can be positioned in the minds of consumers as a peaceful and small tourist destination with preserved authentic, autochthonous, unique and traditional attributes, which are based on specific tourist products. The development of some of the special forms of tourism (agro, event, hunting, fishing, apitourism, tourism of special interests, etc.), along with numerous economic benefits, will contribute to the revitalization of the rural area of the municipality of Pljevlja.

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