The impact of the digital ecosystem on the aspect of entrepreneurial business and human resource management

Maksimović, Marijana and Zabijakin Chatleska, Vesna (2025) The impact of the digital ecosystem on the aspect of entrepreneurial business and human resource management. In: Socio-Technical Perspectives in Information Systems (STPIS 2025) Proceedings of the 11th International Workshop. CEUR-WS; Institute for Sociological, Political and Juridical Research, Ss. Cyril and Methodius University in Skopje, North Macedonia, Skopje, pp. 1-13. ISBN 1613-0073

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Abstract

The rapid development of digitization and the widespread use of information and communication technologies have led to changes in the business aspect of work. The purpose of this article is to point out the importance and necessity of the application of digital ecosystems in order to create a sustainable competitive strategy. Digitization is also important for the development and improvement of entrepreneurship. Definitions of the ecosystem and elements of the entrepreneurial ecosystem are given. There is also an emphasis on the great role of human resources in the digital ecosystem, mostly from the aspect of employees, and then also from the aspect of consumers. The work is divided into two parts. The first part consists of an introduction, a literature review and the impact of digitization on the entrepreneurial ecosystem. The second part of the work is the impact of digitization and artificial intelligence (AI) on human resource management. In the conclusion, recommendations are highlighted, as well as suggestions for further research.

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