Artificaial Intelligence versus Authorship: a Challenge for the Creative Industry

Novaković, Nevena (2025) Artificaial Intelligence versus Authorship: a Challenge for the Creative Industry. In: Social Aspects of the Application of Artificial Intelligence and Transhumanism. Institute of Social Sciences, Belgrade, pp. 25-26. ISBN 978-86-7093-290-6

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Abstract

Artificial intelligence represents the latest technological achievement, but also a challenge of modern society. It has confronted modern man with his own civilization, as a set of knowledge, technological achieve- ments and cultural heritage. Artificial intelligence raises the fundamen- tal question on the kind of society we are creating, and therefore also the kind of culture we are creating. The global neoliberal capitalist society perceives technological pro- gress from precisely that neoliberal capitalist logic, that is, as a means to achieve economic profit. If we apply the economic logic to the scope of artificial intelligence, we can expect that it can do many things for us and instead of us. In addition, the consumer society dictates the commodification of everything, including technological progress. This means that access to artificial intelligence tools is sold, and that there are branded ones, better ones, and worse - cheaper ones.

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